CleanupUK is a charity whose main focus is on helping those who are most in need, usually in areas of deprivation, to combat the litter problem where they are. Through involvement in this activity, people feel their communities are safer, more welcoming and friendlier. It was discovering the link between litter and deprivation which caused CleanupUK to concentrate on encouraging people living in deprived communities to take action and make those areas better places in which to live. CleanupUK’s Beautiful Boroughs Project in east and north London is where this work is currently taking place. CleanupUK also helps anyone, wherever they live in the UK, to form a litter-picking group to strengthen their community. We achieve this via the www.litteraction.org.uk website that we have set up in conjunction with the Campaign to Protect Rural England (CPRE). You will find all that you need on the www.litteraction.org.uk website to help you run your litter group more easily, start a new group or join a group near to where you live.