Our CEO, George Monck, was recently highlighted in a Daily Telegraph article titled "Too Posh to Pick Up – The Rise of the Middle-Class Litterbug." Authored by Helen Brown, the article sheds light on a shift in littering habits that emerged during lockdown. This new trend sees upscale items like organic strawberries and champagne flutes replacing conventional trash. Through her analysis, Brown uncovers the irony of environmentally conscious consumers failing in their responsibility to maintain clean surroundings.

The article not only provides insights into the psychological aspects of littering behaviour but also delves into the impact of this trend on the environment and local communities. It raises pertinent questions about the influence of social media and shifting cultural norms in shaping these behaviours.